MQA STRIKES GLOBAL AGREEMENT WITH DEEZER
London, 4 September 2017 – Following major partnership unveilings at IFA technology show in Berlin, MQA is announcing a key new agreement with global music streaming platform Deezer, which will significantly expand MQA’s music offering and audience reach.
The deal will enable MQA’s technology to be integrated into Deezer’s platform, as well as across the service’s ecosystem of hardware partners and connected devices. While MQA’s commercial roll-out is still in its early stages, both companies already share several partners, including leading audio brands such as Bluesound, LG, Onkyo, MOON by Simaudio and Sony.
In addition to its signature feature, Flow, your personal soundtrack that uses smart data and algorithms, along with personal recommendations to play the tracks you want to hear, Deezer’s music streaming service boasts over 43 million songs, is live in 185 countries, and has more than
12 million active users across the globe.
MQA, the award-winning music technology, perfectly captures and reproduces the sound of the original studio recording in a file that’s small enough to stream. Over the last 15 months, MQA has been concluding deals with all three major record labels, as well as Merlin on behalf of the independent label community.
Mike Jbara, CEO of MQA, commented, “This partnership has great synergy as we already work closely with several of Deezer’s hardware partners. We’re looking forward to a close collaboration.”MQA WebsiteDeezer Website